You will receive a high-quality marketing strategy with the help of this project.
The project will consist of the following steps :
- Introductory workshop: Introduction to the present marketing model. Definition of objectives. Identifications of interviewees and relevant materials.
- Stakeholder interviews.
- Marketing strategy workshop (1/2 day).
- Preliminary materials delivered for comments.
- Final presentation.
- Possible final revisions.
This project will be delivered to the highest standards. Please be in touch to discuss your needs.
This project will be invoiced 50% after introductory workshop, 50% after final delivery.
Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.
This is an effective marketing strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.
Your marketing strategy will be tailored to your needs. It will likely include some sections of the following generic structure:
Executive Summary
Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary
Strategic Choices
Strategic Marketing Objectives
Strategic Marketing Projects
Brand Positioning
Unique Selling Propositions (USPs)
Customer Segmentation
Marketing Channel Strategy
Marketing Roles and Competencies
Marketing Process
Brand Awareness
Integration with Sales Process
Cross-Sales and Up-Sales
Repeat Purchases
Customer Loyalty Program
Referrals
Public Relations (PR)
Corporate Social Responsibility (CSR)
Thought Leadership
Marketing Channels
Combined View of Alternative Customer Paths
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Marketing (PPC)
Affiliate Marketing
Email Marketing
Content Marketing
Direct Mail
Print Media
Outdoor Advertising
TV and Radio
Events and Exhibitions
Earned Media
Implementation of Marketing Strategy
Key Performance Indicators (KPIs) for Strategic Marketing Objectives
Action Plans for Marketing Must-Win Battles
Marketing Budget and Allocation of Resources
Performance Management Model for Marketing
Timetable
Change Management Practices
Communications Plan
