Get off to a flying start in your marketing strategy work with the help of this high-quality PowerPoint template. Benefits of using a Rautavuori.com template:
- High quality, easy to use.
- Includes all necessary frameworks. Just use the frameworks applicable to business.
- Save money by leading the strategy work yourself instead of using consultants.
- Don’t spend time on implementing your visual identity (graphic service sold separately).
The Marketing Strategy Template includes the following structures:
Executive Summary
Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary
Strategic Choices
Strategic Marketing Objectives
Strategic Marketing Projects
Brand Positioning
Unique Selling Propositions (USPs)
Customer Segmentation
Marketing Channel Strategy
Marketing Roles and Competencies
Marketing Process
Brand Awareness
Integration with Sales Process
Cross-Sales and Up-Sales
Repeat Purchases
Customer Loyalty Program
Referrals
Public Relations (PR)
Corporate Social Responsibility (CSR)
Thought Leadership
Marketing Channels
Combined View of Alternative Customer Paths
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Marketing (PPC)
Affiliate Marketing
Email Marketing
Content Marketing
Direct Mail
Print Media
Outdoor Advertising
TV and Radio
Events and Exhibitions
Earned Media
Implementation of Marketing Strategy
Key Performance Indicators (KPIs) for Strategic Marketing Objectives
Action Plans for Marketing Must-Win Battles
Marketing Budget and Allocation of Resources
Performance Management Model for Marketing
Timetable
Change Management Practices
Communications Plan
