Marketing Strategy

Are you fully aware of your target markets and their trends? Do you lead your return-on-investment in each marketing channel? Do you have an integrated path to secure a sale?

What is marketing strategy?

Marketing strategy involves long-term planning, with the target of effectively selecting the right marketing opportunities. This requires an awareness of the target markets and their trends. There needs to be an understanding the customer needs and the potential ways to deliver a compelling message. After prospects have been activated, there needs to be an integrated path to secure a sale. A successful marketing strategy explains how a company can make the most of the resources and capabilities it has at its disposal.

How good is your marketing strategy?

With the help of modern marketing methods it is pretty straightforward to convey your message to your target audiences. But to outperform your competitors you need a systematic plan and a brilliant execution. You can now easily assess your marketing strategy – click below.

Marketing Strategy Audit is free of charge. You will get your score without subscription.

Start Online Marketing Audit

Companies and their ways to serve their customers are very different. As a result, marketing strategies have different structures. This is a typical, generic structure of a professional marketing strategy:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Strategic Choices
Strategic Marketing Objectives
Strategic Marketing Projects
Brand Positioning
Unique Selling Propositions (USPs)
Customer Segmentation
Marketing Channel Strategy
Marketing Roles and Competencies

Marketing Process
Integration with Sales Process
Brand Awareness
Generating Leads/Traffic for Sales
Cross-Sales and Up-Sales
Repeat Purchases
Customer Loyalty Program
Referrals
Public Relations (PR)
Corporate Social Responsibility (CSR)
Thought Leadership

Marketing Channels
Combined View of Alternative Customer Paths
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Marketing (PPC)
Affiliate Marketing
Email Marketing
Content Marketing
Direct Mail
Print Media
Outdoor Advertising
TV and Radio
Events and Exhibitions
Earned Media

Implementation of Marketing Strategy
Key Performance Indicators (KPIs) for Strategic Marketing Objectives
Action Plans for Marketing Must-Win Battles
Marketing Budget and Allocation of Resources
Performance Management Model for Marketing
Timetable
Change Management Practices
Communications Plan