You will receive a high-quality sales strategy with the help of this project.
The project will consist of the following steps :
- Introductory workshop: Introduction to the present sales model. Definition of objectives. Identifications of interviewees and relevant materials.
- Stakeholder interviews.
- Sales strategy workshop (1/2 day).
- Preliminary materials delivered for comments.
- Final presentation.
- Possible final revisions.
This project will be delivered to the highest standards. Please be in touch to discuss your needs.
This project will be invoiced 50% after introductory workshop, 50% after final delivery.
Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.
This is an effective sales strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.
Your sales strategy will be tailored to your needs. It will likely include some sections of the following generic structure:
Executive Summary
Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary
Sales Strategy
Strategic Sales Objectives
Sales Must-Win Battles
Unique Selling Propositions (USPs)
Customer Segmentation
Sales Channel Strategy
Sales Roles and Competencies
Sales Process
Integration with Marketing Process
Pre-Sales: Brand Awareness
Pre-Sales: Building Interest/Identified Leads
Sales: Evaluation/Qualified Leads
Sales: Cross-Sales and Up-Sales
Sales: Closing the Deal
Post-Sales: Delivery
Post-Sales: Retention and Repeat Sales
Post-Sales: Referrals
Key Account Management
Sales Channels
Single Channel/Multichannel/Omnichannel
Online
Salesforce
Stores
Call Centers
External Platforms
Agents
Other
Implementation of Sales Strategy
Key Performance Indicators (KPIs) for Strategic Sales Objectives
Action Plans for Sales Must-Win Battles
Sales Budget and Allocation of Resources
Performance Management Model for Sales
Timetable
Communications Plan
