Pricing Strategy Template

190,00 +vat

Make your own pricing strategy with this high-quality PowerPoint template. The template is easy to use. It includes all necessary frameworks – just use the frameworks applicable to business.

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Get off to a flying start in your pricing strategy work with the help of this high-quality PowerPoint template. Benefits of using a Rautavuori.com template:

  • High quality, easy to use.
  • Includes all necessary frameworks. Just use the frameworks applicable to business.
  • Save money by leading the strategy work yourself instead of using consultants.
  • Don’t spend time on implementing your visual identity (graphic service sold separately).

The Pricing Strategy Template includes the following structures:

Executive Summary

Present State Analysis
Analysis of Customer Value and Willingness-to-pay
Analysis of Competition
Analysis of Costs
Volume vs. Price Trade-off
Governance and Capabilities
Improvement Potential

Pricing Strategy
Strategic Pricing Objectives
Pricing Must-Win Battles
Pricing Roles and Competencies

Industry-level Pricing Strategy
Strategic Shifts
Price Leadership or Followership
Price Signalling
Avoiding Price Wars
Responding to Competitive Pricing Actions
Unique Pricing Capabilities

Product-level Pricing Strategy
Available Pricing Methods
Core Products and Services
Special Products and Services
Premium and Private Label
Surcharges and Additional Pricing
Product Campaigns
Bundles

Customer-level Pricing Strategy
Segment Pricing
Discount Structures
Negotiation Levels
Targeted Campaigns
Loyalty Program
Win-Back Pricing

Capacity Pricing and Yield Management
Capacity Pricing Measures: Spill, Spoilage and Denied Access
Price Discrimination: Structure, Segmentation, Fencing
Delivery Process: Cancellations, Changes, Depositions
Capacity Management: Reservation Classes, Advance Reservations, Overbooking
Information Process: Roles, Responsibilities and KPIs
Forecasting Process: Roles, Responsibilities and KPIs
Optimization Process: Roles, Responsibilities and KPIs

Transactional Pricing
Pricing Waterfall
Quantity Discounts
Sales Channel
Payment Method
Payment Terms
Transport
Guarantees
Claims
Annual Rebates

Legal Considerations
Competition Law
Data Privacy
Other Legal Considerations

Pricing Governance
Pricing Architecture
Pricing Authority by Role
Key Performance Indicators (KPIs) by Role
Pricing Calendar

Pricing Systems
Processes
Data
Systems

Pricing Psychology
Customer Perceptions
Employee Self-Confidence

Implementation of Pricing Strategy
Key Performance Indicators (KPIs) for Strategic Pricing Objectives
Action Plans for Pricing Must-Win Battles
Pricing Budget and Allocation of Resources
Performance Management Model for Pricing
Timetable
Change Management Practices
Communications Plan