April 10, 2024. This training will be held in English. Time: 8-15 CET / 9-16 EET.
Price Management Best Practices will give you a comprehensive approach to all aspects of pricing and monetization. It will help you improve the profitability of your organization. Pricing is one of the most significant, and sometimes fastest, ways to affect the profitability of a company. Pricing is however regarded complex and difficult. With the help of this training, you will be better equipped to make small and large pricing improvement with an increased confidence. You will have a better understanding of the various alternatives at hand. You will understand the risks and opportunities related to the alternatives.
This online course will give you an integrated understanding of pricing from the points of view of cost, competition and customer value. We will go through the various frameworks from the industry level to product lines, single customers and individual deals.
We will cover the following topics, and more:
- Introduction to pricing
- Strategic, tactical and operative pricing
- Relationships between customer value, cost and competition
- Price vs. volume trade-off
- Industry-level pricing and the competitive landscape
- Pricing methods
- Price discrimination
- Dynamic pricing
- Transactional pricing
- Freemium and surcharge strategies
- Trade terms and pricing
- Product pricing
- Bundle pricing
- New product pricing
- Pricing roles and responsibilities
- Pricing actions calendar
- How to make a successful pricing strategy
- How to implement a successful pricing strategy
This course will help you:
- Become acquainted with all aspects of pricing and their relationships to the profitability of the company.
- Learn alternative pricing methods and their applicability in different channels and contexts.
- Map the potential of pricing improvements in your organization.
- Make a professional pricing strategy which will most likely be superior to all of your competitors.
- Receive practical tools to start implementing your plan.
You will receive:
- 1-day online training.
- Online course diploma that can be added to your LinkedIn profile.
- Course materials.
- Pricing strategy template (worth 190 euros + vat).
- Possibility to discuss your needs with the instructor.
Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful pricing strategies to multiple companies. The largest of these companies has revenues of 600+ million Euros. Read more about Aleksi.
