Pricing Strategy Audit

Scope of price management: What is meant with "pricing" in your organization? *

Roles and responsibilities: Who is responsible for pricing in your organization? *

Pricing inputs: Does your pricing system take into account (1) the value our customers get from us, (2) our costs and (3) the competition we face? *

Price vs quantity trade-off: Do you understand the relationship between price and quantity in your business? In other words, if you were to cut your prices by 10%, for example, how much more would you need to sell to earn the same profit? *

Do you include pricing in your strategic objectives? *