Your business is performing well hopefully. No matter what your situation might be, the following online audits help you find inspiration – free of charge.
Corporate Strategy
Is your competitive advantage unique? Is your whole organization working towards the same vision?
Companies are looking for continuous improvements to stay competitive. Too often, however, efficiency initiatives alone are seen to make up a strategy. A strong strategy is made of multiple, interdependent choices that competitors find difficult to imitate.
Sales Strategy
Do you have a deep understanding of your customers’ buying behavior? Do you know the effectiveness of different sales actions and lead accordingly?
A successful sales strategy describes the winning formula for engaging the right customers in an interaction, closing profitable deals and growing the customer relationships for the mutual benefit of the customer and the seller.
Marketing Strategy
Are you fully aware of your target markets and their trends? Do you lead your return-on-investment in each marketing channel? Do you have an integrated path to secure a sale?
A successful marketing strategy involves long-term planning, with the target of effectively selecting the right marketing opportunities. It defines how a company can make the most of the marketing resources and capabilities it has at its disposal.
Pricing Strategy
Do you understand how much different customer segments are willing to pay? Do you know the cost of serving them? And finally, do you match these two to maximize your profits?
An effective pricing strategy involves managing the pricing system over the longer term, with the aim of maximizing the profitability and growth of an organization. It outlines the means to improve pricing on industry, product and customer levels. The more a company can differentiate itself, the less its pricing power is constrained by its competitors.
Change Management
Do you implement your strategies successfully? Is your team capable of leading any change?
Change management is a business solution to human aspects of executing change in organizational settings. The aim of change management is to make sure that large-scale changes, or transformations, become accepted and long-lasting. Change management consists of tools that help business leaders and project managers take into account the people affected by a change so that they can better absorb the implications of the change.
Project Management
Do you get your projects delivered on time and within budget? Do you have a clear picture of the complete project portfolio?
The more complex the business implementation, the more important it becomes to use professional project management. Project management consists of tools that help the project team to balance the timetable, budget and scope of the project. Company management uses project governance to make sure the priorities of the organization are reflected in the resourcing and other decisions about the project.