Digital Marketing Best Practices will give you a comprehensive approach to all aspects of digital media. The course will help you select the right messages, channels and spend levels to maximize the impact of your digital marketing efforts. You will learn best practice tools for developing an effective digital marketing strategy.

We will discuss the various digital media and their properties, including search engines, social media, email marketing and affiliate marketing. We will finally form an integrated multichannel understanding to make sure different marketing channels help you maximize the impact of your marketing efforts.

We will cover the following topics, and more:

• Definition of digital marketing and multichannel marketing
• Digital media channels, including SEO, SEM and others
• Social media marketing tools
• Understanding the digital customer and user experience
• Conversion models
• Understanding digital competition
• Online pricing best practices
• Campaign planning
• Key technologies for the digital marketeer
• Setting goals for digital marketing
• How to build a successful digital marketing strategy

This course will help you:

• Become acquainted with all primary aspects of digital media and marketing technology.
• Understand how a digital marketing plan can be made for your organization.
• Start measuring the impact of your various marketing actions.
• Optimize your marketing spend and maximize conversions.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Marketing strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful digital marketing strategies to multiple companies. The largest of these companies has revenues of 100+ million Euros. Read more about Aleksi.

Digital Marketing Best Practices will give you a comprehensive approach to all aspects of digital media. The course will help you select the right messages, channels and spend levels to maximize the impact of your digital marketing efforts. You will learn best practice tools for developing an effective digital marketing strategy.

We will discuss the various digital media and their properties, including search engines, social media, email marketing and affiliate marketing. We will finally form an integrated multichannel understanding to make sure different marketing channels help you maximize the impact of your marketing efforts.

We will cover the following topics, and more:

• Definition of digital marketing and multichannel marketing
• Digital media channels, including SEO, SEM and others
• Social media marketing tools
• Understanding the digital customer and user experience
• Conversion models
• Understanding digital competition
• Online pricing best practices
• Campaign planning
• Key technologies for the digital marketeer
• Setting goals for digital marketing
• How to build a successful digital marketing strategy

This course will help you:

• Become acquainted with all primary aspects of digital media and marketing technology.
• Understand how a digital marketing plan can be made for your organization.
• Start measuring the impact of your various marketing actions.
• Optimize your marketing spend and maximize conversions.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Marketing strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful digital marketing strategies to multiple companies. The largest of these companies has revenues of 100+ million Euros. Read more about Aleksi.

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• High quality, easy to use.
• Includes all necessary frameworks. Just use the frameworks applicable to business.
• Save money by leading the strategy work yourself instead of using consultants.
• Don’t spend time on implementing your visual identity (graphic service sold separately).

The Sales Strategy Template includes the following structures:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Sales Strategy
Strategic Sales Objectives
Sales Must-Win Battles
Unique Selling Propositions (USPs)
Customer Segmentation
Sales Channel Strategy
Sales Roles and Competencies

Sales Process
Integration with Marketing Process
Pre-Sales: Brand Awareness
Pre-Sales: Building Interest/Identified Leads
Sales: Evaluation/Qualified Leads
Sales: Cross-Sales and Up-Sales
Sales: Closing the Deal
Post-Sales: Delivery
Post-Sales: Retention and Repeat Sales
Post-Sales: Referrals
Key Account Management

Sales Channels
Single Channel/Multichannel/Omnichannel
Online
Salesforce
Stores
Call Centers
External Platforms
Agents
Other

Implementation of Sales Strategy
Key Performance Indicators (KPIs) for Strategic Sales Objectives
Action Plans for Sales Must-Win Battles
Sales Budget and Allocation of Resources
Performance Management Model for Sales
Timetable
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to the present sales model. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Sales strategy workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective sales strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your sales strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Sales Strategy
Strategic Sales Objectives
Sales Must-Win Battles
Unique Selling Propositions (USPs)
Customer Segmentation
Sales Channel Strategy
Sales Roles and Competencies

Sales Process
Integration with Marketing Process
Pre-Sales: Brand Awareness
Pre-Sales: Building Interest/Identified Leads
Sales: Evaluation/Qualified Leads
Sales: Cross-Sales and Up-Sales
Sales: Closing the Deal
Post-Sales: Delivery
Post-Sales: Retention and Repeat Sales
Post-Sales: Referrals
Key Account Management

Sales Channels
Single Channel/Multichannel/Omnichannel
Online
Salesforce
Stores
Call Centers
External Platforms
Agents
Other

Implementation of Sales Strategy
Key Performance Indicators (KPIs) for Strategic Sales Objectives
Action Plans for Sales Must-Win Battles
Sales Budget and Allocation of Resources
Performance Management Model for Sales
Timetable
Communications Plan