Price Management Best Practices will give you a comprehensive approach to all aspects of pricing and monetization. It will help you improve the profitability of your organization. Pricing is one of the most significant, and sometimes fastest, ways to affect the profitability of a company. Pricing is however regarded complex and difficult. With the help of this training, you will be better equipped to make small and large pricing improvement with an increased confidence. You will have a better understanding of the various alternatives at hand. You will understand the risks and opportunities related to the alternatives.

This online course will give you an integrated understanding of pricing from the points of view of cost, competition and customer value. We will go through the various frameworks from the industry level to product lines, single customers and individual deals.

We will cover the following topics, and more:

• Introduction to pricing
• Strategic, tactical and operative pricing
• Relationships between customer value, cost and competition
• Price vs. volume trade-off
• Industry-level pricing and the competitive landscape
• Pricing methods
• Price discrimination
• Dynamic pricing
• Transactional pricing
• Freemium and surcharge strategies
• Trade terms and pricing
• Product pricing
• Bundle pricing
• New product pricing
• Pricing roles and responsibilities
• Pricing actions calendar
• How to make a successful pricing strategy
• How to implement a successful pricing strategy

This course will help you:

• Become acquainted with all aspects of pricing and their relationships to the profitability of the company.
• Learn alternative pricing methods and their applicability in different channels and contexts.
• Map the potential of pricing improvements in your organization.
• Make a professional pricing strategy which will most likely be superior to all of your competitors.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Pricing strategy template (worth 190 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful pricing strategies to multiple companies. The largest of these companies has revenues of 600+ million Euros. Read more about Aleksi.

Price Management Best Practices will give you a comprehensive approach to all aspects of pricing and monetization. It will help you improve the profitability of your organization. Pricing is one of the most significant, and sometimes fastest, ways to affect the profitability of a company. Pricing is however regarded complex and difficult. With the help of this training, you will be better equipped to make small and large pricing improvement with an increased confidence. You will have a better understanding of the various alternatives at hand. You will understand the risks and opportunities related to the alternatives.

This online course will give you an integrated understanding of pricing from the points of view of cost, competition and customer value. We will go through the various frameworks from the industry level to product lines, single customers and individual deals.

We will cover the following topics, and more:

• Introduction to pricing
• Strategic, tactical and operative pricing
• Relationships between customer value, cost and competition
• Price vs. volume trade-off
• Industry-level pricing and the competitive landscape
• Pricing methods
• Price discrimination
• Dynamic pricing
• Transactional pricing
• Freemium and surcharge strategies
• Trade terms and pricing
• Product pricing
• Bundle pricing
• New product pricing
• Pricing roles and responsibilities
• Pricing actions calendar
• How to make a successful pricing strategy
• How to implement a successful pricing strategy

This course will help you:

• Become acquainted with all aspects of pricing and their relationships to the profitability of the company.
• Learn alternative pricing methods and their applicability in different channels and contexts.
• Map the potential of pricing improvements in your organization.
• Make a professional pricing strategy which will most likely be superior to all of your competitors.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Pricing strategy template (worth 190 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful pricing strategies to multiple companies. The largest of these companies has revenues of 600+ million Euros. Read more about Aleksi.

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• High quality, easy to use.
• Includes all necessary frameworks. Just use the frameworks applicable to business.
• Save money by leading the strategy work yourself instead of using consultants.
• Don’t spend time on implementing your visual identity (graphic service sold separately).

The Pricing Strategy Template includes the following structures:

Executive Summary

Present State Analysis
Analysis of Customer Value and Willingness-to-pay
Analysis of Competition
Analysis of Costs
Volume vs. Price Trade-off
Governance and Capabilities
Improvement Potential

Pricing Strategy
Strategic Pricing Objectives
Pricing Must-Win Battles
Pricing Roles and Competencies

Industry-level Pricing Strategy
Strategic Shifts
Price Leadership or Followership
Price Signalling
Avoiding Price Wars
Responding to Competitive Pricing Actions
Unique Pricing Capabilities

Product-level Pricing Strategy
Available Pricing Methods
Core Products and Services
Special Products and Services
Premium and Private Label
Surcharges and Additional Pricing
Product Campaigns
Bundles

Customer-level Pricing Strategy
Segment Pricing
Discount Structures
Negotiation Levels
Targeted Campaigns
Loyalty Program
Win-Back Pricing

Capacity Pricing and Yield Management
Capacity Pricing Measures: Spill, Spoilage and Denied Access
Price Discrimination: Structure, Segmentation, Fencing
Delivery Process: Cancellations, Changes, Depositions
Capacity Management: Reservation Classes, Advance Reservations, Overbooking
Information Process: Roles, Responsibilities and KPIs
Forecasting Process: Roles, Responsibilities and KPIs
Optimization Process: Roles, Responsibilities and KPIs

Transactional Pricing
Pricing Waterfall
Quantity Discounts
Sales Channel
Payment Method
Payment Terms
Transport
Guarantees
Claims
Annual Rebates

Legal Considerations
Competition Law
Data Privacy
Other Legal Considerations

Pricing Governance
Pricing Architecture
Pricing Authority by Role
Key Performance Indicators (KPIs) by Role
Pricing Calendar

Pricing Systems
Processes
Data
Systems

Pricing Psychology
Customer Perceptions
Employee Self-Confidence

Implementation of Pricing Strategy
Key Performance Indicators (KPIs) for Strategic Pricing Objectives
Action Plans for Pricing Must-Win Battles
Pricing Budget and Allocation of Resources
Performance Management Model for Pricing
Timetable
Change Management Practices
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to business model and present state. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Pricing workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective pricing strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your pricing strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Present State Analysis
Analysis of Customer Value and Willingness-to-pay
Analysis of Competition
Analysis of Costs
Volume vs. Price Trade-off
Governance and Capabilities
Improvement Potential

Pricing Strategy
Strategic Pricing Objectives
Pricing Must-Win Battles
Pricing Roles and Competencies

Industry-level Pricing Strategy
Strategic Shifts
Price Leadership or Followership
Price Signalling
Avoiding Price Wars
Responding to Competitive Pricing Actions
Unique Pricing Capabilities

Product-level Pricing Strategy
Available Pricing Methods
Core Products and Services
Special Products and Services
Premium and Private Label
Surcharges and Additional Pricing
Product Campaigns
Bundles

Customer-level Pricing Strategy
Segment Pricing
Discount Structures
Negotiation Levels
Targeted Campaigns
Loyalty Program
Win-Back Pricing

Capacity Pricing and Yield Management

Transactional Pricing
Pricing Waterfall
Quantity Discounts
Sales Channel
Payment Method
Payment Terms
Transport
Guarantees
Claims
Annual Rebates

Legal Considerations
Competition Law
Data Privacy
Other Legal Considerations

Pricing Governance
Pricing Architecture
Pricing Authority by Role
Key Performance Indicators (KPIs) by Role
Pricing Calendar

Pricing Systems
Processes
Data
Systems

Pricing Psychology
Customer Perceptions
Employee Self-Confidence

Implementation of Pricing Strategy
Key Performance Indicators (KPIs) for Strategic Pricing Objectives
Action Plans for Pricing Must-Win Battles
Pricing Budget and Allocation of Resources
Performance Management Model for Pricing
Timetable
Change Management Practices
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to the present marketing model. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Marketing strategy workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective marketing strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your marketing strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Strategic Choices
Strategic Marketing Objectives
Strategic Marketing Projects
Brand Positioning
Unique Selling Propositions (USPs)
Customer Segmentation
Marketing Channel Strategy
Marketing Roles and Competencies

Marketing Process
Brand Awareness
Integration with Sales Process
Cross-Sales and Up-Sales
Repeat Purchases
Customer Loyalty Program
Referrals
Public Relations (PR)
Corporate Social Responsibility (CSR)
Thought Leadership

Marketing Channels
Combined View of Alternative Customer Paths
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Marketing (PPC)
Affiliate Marketing
Email Marketing
Content Marketing
Direct Mail
Print Media
Outdoor Advertising
TV and Radio
Events and Exhibitions
Earned Media

Implementation of Marketing Strategy
Key Performance Indicators (KPIs) for Strategic Marketing Objectives
Action Plans for Marketing Must-Win Battles
Marketing Budget and Allocation of Resources
Performance Management Model for Marketing
Timetable
Change Management Practices
Communications Plan