The project will consist of the following steps :

1. Introductory workshop: Introduction to business model and present state. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Strategy workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your corporate strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Executive Summary
Strategy One-Pager
Values, Mission and Vision

Strategic Environment
Macro Environment
PESTLE Analysis: Political, Economic, Social, Technological, Legal and Environmental Trends
Future Scenarios
Porter’s Five Forces Analysis
Market Segments
Competitor Analysis

Strategic Capabilities
Unique resources
Core competences
Operational Efficiency and Costs
Knowledge
Analysis of Strategic Capabilities: Value Map and SWOT

Stakeholders
Purpose: Values, Mission and Vision
Owners
Corporate Governance
Employees
Suppliers
Authorities
Other Stakeholders
Stakeholder Expectations
Business Ethics
Social Responsibility

Business-Level Strategies
Competitive Advantages
SWOT: Strengths, Weaknesses, Opportunities and Threats
Unique Selling Propositions (USPs)
Sustaining Differentiation
Sustaining Cost Leadership
Sustaining Focus Strategy

Business Portfolio Strategy
Role of Corporate Parent
Synergies
Consolidation Initiatives
Diversification Initiatives
Innovation and R&D Initiatives
Internationalization and Market Penetration Initiatives
GE/McKinsey Matrix
BCG Matrix

Organization
Structures: Divisions, Functions, Matrix
International Structures
Project Management

Implementation of Strategy
Strategic Initiatives
Must-Win Battles
Key Performance Indicators (KPIs)
Timetable
Change Management Plan
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to business model and present state. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Pricing workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective pricing strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your pricing strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Present State Analysis
Analysis of Customer Value and Willingness-to-pay
Analysis of Competition
Analysis of Costs
Volume vs. Price Trade-off
Governance and Capabilities
Improvement Potential

Pricing Strategy
Strategic Pricing Objectives
Pricing Must-Win Battles
Pricing Roles and Competencies

Industry-level Pricing Strategy
Strategic Shifts
Price Leadership or Followership
Price Signalling
Avoiding Price Wars
Responding to Competitive Pricing Actions
Unique Pricing Capabilities

Product-level Pricing Strategy
Available Pricing Methods
Core Products and Services
Special Products and Services
Premium and Private Label
Surcharges and Additional Pricing
Product Campaigns
Bundles

Customer-level Pricing Strategy
Segment Pricing
Discount Structures
Negotiation Levels
Targeted Campaigns
Loyalty Program
Win-Back Pricing

Capacity Pricing and Yield Management

Transactional Pricing
Pricing Waterfall
Quantity Discounts
Sales Channel
Payment Method
Payment Terms
Transport
Guarantees
Claims
Annual Rebates

Legal Considerations
Competition Law
Data Privacy
Other Legal Considerations

Pricing Governance
Pricing Architecture
Pricing Authority by Role
Key Performance Indicators (KPIs) by Role
Pricing Calendar

Pricing Systems
Processes
Data
Systems

Pricing Psychology
Customer Perceptions
Employee Self-Confidence

Implementation of Pricing Strategy
Key Performance Indicators (KPIs) for Strategic Pricing Objectives
Action Plans for Pricing Must-Win Battles
Pricing Budget and Allocation of Resources
Performance Management Model for Pricing
Timetable
Change Management Practices
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to the present sales model. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Sales strategy workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective sales strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your sales strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Sales Strategy
Strategic Sales Objectives
Sales Must-Win Battles
Unique Selling Propositions (USPs)
Customer Segmentation
Sales Channel Strategy
Sales Roles and Competencies

Sales Process
Integration with Marketing Process
Pre-Sales: Brand Awareness
Pre-Sales: Building Interest/Identified Leads
Sales: Evaluation/Qualified Leads
Sales: Cross-Sales and Up-Sales
Sales: Closing the Deal
Post-Sales: Delivery
Post-Sales: Retention and Repeat Sales
Post-Sales: Referrals
Key Account Management

Sales Channels
Single Channel/Multichannel/Omnichannel
Online
Salesforce
Stores
Call Centers
External Platforms
Agents
Other

Implementation of Sales Strategy
Key Performance Indicators (KPIs) for Strategic Sales Objectives
Action Plans for Sales Must-Win Battles
Sales Budget and Allocation of Resources
Performance Management Model for Sales
Timetable
Communications Plan

The project will consist of the following steps :

1. Introductory workshop: Introduction to the present marketing model. Definition of objectives. Identifications of interviewees and relevant materials.
2. Stakeholder interviews.
3. Marketing strategy workshop (1/2 day).
4. Preliminary materials delivered for comments.
5. Final presentation.
6. Possible final revisions.

This project will be delivered to the highest standards. Please be in touch to discuss your needs.

This project will be invoiced 50% after introductory workshop, 50% after final delivery.

Included: Workshops and meetings prepared and facilitated. Stakeholder interviews. Analysis of key materials. Delivery of strategy materials, including revisions.
Excluded: Travel costs. Work beyond above scope, such as extensive data analysis and market research.

This is an effective marketing strategy project designed to provide you with a high-quality delivery at a reasonable cost. The project is primarily based on workshops and stakeholder interviews. Extensive data analysis and market research is also available, please ask for quote.

Your marketing strategy will be tailored to your needs. It will likely include some sections of the following generic structure:

Executive Summary

Market Analysis
Market Definition
Porter’s Five Forces Analysis
PESTLE Analysis
SWOT Analysis
Total Available Market (TAM), Serviceable Available Market (SAM), and Market Share
Competitive Summary

Strategic Choices
Strategic Marketing Objectives
Strategic Marketing Projects
Brand Positioning
Unique Selling Propositions (USPs)
Customer Segmentation
Marketing Channel Strategy
Marketing Roles and Competencies

Marketing Process
Brand Awareness
Integration with Sales Process
Cross-Sales and Up-Sales
Repeat Purchases
Customer Loyalty Program
Referrals
Public Relations (PR)
Corporate Social Responsibility (CSR)
Thought Leadership

Marketing Channels
Combined View of Alternative Customer Paths
Search Engine Optimization (SEO)
Search Engine Marketing (SEM)
Social Media Marketing (SMM)
Pay-Per-Click Marketing (PPC)
Affiliate Marketing
Email Marketing
Content Marketing
Direct Mail
Print Media
Outdoor Advertising
TV and Radio
Events and Exhibitions
Earned Media

Implementation of Marketing Strategy
Key Performance Indicators (KPIs) for Strategic Marketing Objectives
Action Plans for Marketing Must-Win Battles
Marketing Budget and Allocation of Resources
Performance Management Model for Marketing
Timetable
Change Management Practices
Communications Plan