Improve your leadership by taking the Strategic Management Best Practices course. In this course we will become acquainted with modern strategies to meet the demands of today’s markets.

We will discuss ways to find new competitive advantages and strengthen existing ones. This course will help you understand whether the strengths of your organization are actually competitive advantages, and if so, whether these advantages are of sustainable nature.

This course will challenge you to think of new avenues for growth. We will discuss new ways to interact with customers, including how the platform economy and artificial intelligence will affect traditional ways of operating. Winning companies will eventually find themselves in a new business model.

The frameworks we use will help you create portfolio strategies to fulfill the requirements of different customer segments.

This course will have a focus on change management to make sure you can implement your strategy successfully.

We will cover the following topics, and more:

• Definition of strategy
• Value chains
• Activity maps
• Value propositions
• Customer journeys
• Opportunities and threats posed by new technologies
• Incremental vs. disruptive changes
• Industry analysis and positioning
• How to find new strategic opportunities
• How to make an integrated corporate strategy
• How to implement a corporate strategy successfully

This course will help you:

• Assess the quality of your own strategy.
• Map the core activities of your company.
• Find new sources of competitive advantage.
• Define new strategic initiatives.
• Lead the work on corporate strategy.
• Start implementing your strategy.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Corporate strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has facilitated strategy work in various organizations, including companies with revenues of 100+ million Euros. Read more about Aleksi.

Improve your leadership by taking the Strategic Management Best Practices course. In this course we will become acquainted with modern strategies to meet the demands of today’s markets.

We will discuss ways to find new competitive advantages and strengthen existing ones. This course will help you understand whether the strengths of your organization are actually competitive advantages, and if so, whether these advantages are of sustainable nature.

This course will challenge you to think of new avenues for growth. We will discuss new ways to interact with customers, including how the platform economy and artificial intelligence will affect traditional ways of operating. Winning companies will eventually find themselves in a new business model.

The frameworks we use will help you create portfolio strategies to fulfill the requirements of different customer segments.

This course will have a focus on change management to make sure you can implement your strategy successfully.

We will cover the following topics, and more:

• Definition of strategy
• Value chains
• Activity maps
• Value propositions
• Customer journeys
• Opportunities and threats posed by new technologies
• Incremental vs. disruptive changes
• Industry analysis and positioning
• How to find new strategic opportunities
• How to make an integrated corporate strategy
• How to implement a corporate strategy successfully

This course will help you:

• Assess the quality of your own strategy.
• Map the core activities of your company.
• Find new sources of competitive advantage.
• Define new strategic initiatives.
• Lead the work on corporate strategy.
• Start implementing your strategy.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Corporate strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has facilitated strategy work in various organizations, including companies with revenues of 100+ million Euros. Read more about Aleksi.

Price Management Best Practices will give you a comprehensive approach to all aspects of pricing and monetization. It will help you improve the profitability of your organization. Pricing is one of the most significant, and sometimes fastest, ways to affect the profitability of a company. Pricing is however regarded complex and difficult. With the help of this training, you will be better equipped to make small and large pricing improvement with an increased confidence. You will have a better understanding of the various alternatives at hand. You will understand the risks and opportunities related to the alternatives.

This online course will give you an integrated understanding of pricing from the points of view of cost, competition and customer value. We will go through the various frameworks from the industry level to product lines, single customers and individual deals.

We will cover the following topics, and more:

• Introduction to pricing
• Strategic, tactical and operative pricing
• Relationships between customer value, cost and competition
• Price vs. volume trade-off
• Industry-level pricing and the competitive landscape
• Pricing methods
• Price discrimination
• Dynamic pricing
• Transactional pricing
• Freemium and surcharge strategies
• Trade terms and pricing
• Product pricing
• Bundle pricing
• New product pricing
• Pricing roles and responsibilities
• Pricing actions calendar
• How to make a successful pricing strategy
• How to implement a successful pricing strategy

This course will help you:

• Become acquainted with all aspects of pricing and their relationships to the profitability of the company.
• Learn alternative pricing methods and their applicability in different channels and contexts.
• Map the potential of pricing improvements in your organization.
• Make a professional pricing strategy which will most likely be superior to all of your competitors.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Pricing strategy template (worth 190 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful pricing strategies to multiple companies. The largest of these companies has revenues of 600+ million Euros. Read more about Aleksi.

Digital Marketing Best Practices will give you a comprehensive approach to all aspects of digital media. The course will help you select the right messages, channels and spend levels to maximize the impact of your digital marketing efforts. You will learn best practice tools for developing an effective digital marketing strategy.

We will discuss the various digital media and their properties, including search engines, social media, email marketing and affiliate marketing. We will finally form an integrated multichannel understanding to make sure different marketing channels help you maximize the impact of your marketing efforts.

We will cover the following topics, and more:

• Definition of digital marketing and multichannel marketing
• Digital media channels, including SEO, SEM and others
• Social media marketing tools
• Understanding the digital customer and user experience
• Conversion models
• Understanding digital competition
• Online pricing best practices
• Campaign planning
• Key technologies for the digital marketeer
• Setting goals for digital marketing
• How to build a successful digital marketing strategy

This course will help you:

• Become acquainted with all primary aspects of digital media and marketing technology.
• Understand how a digital marketing plan can be made for your organization.
• Start measuring the impact of your various marketing actions.
• Optimize your marketing spend and maximize conversions.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Marketing strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful digital marketing strategies to multiple companies. The largest of these companies has revenues of 100+ million Euros. Read more about Aleksi.

Digital Marketing Best Practices will give you a comprehensive approach to all aspects of digital media. The course will help you select the right messages, channels and spend levels to maximize the impact of your digital marketing efforts. You will learn best practice tools for developing an effective digital marketing strategy.

We will discuss the various digital media and their properties, including search engines, social media, email marketing and affiliate marketing. We will finally form an integrated multichannel understanding to make sure different marketing channels help you maximize the impact of your marketing efforts.

We will cover the following topics, and more:

• Definition of digital marketing and multichannel marketing
• Digital media channels, including SEO, SEM and others
• Social media marketing tools
• Understanding the digital customer and user experience
• Conversion models
• Understanding digital competition
• Online pricing best practices
• Campaign planning
• Key technologies for the digital marketeer
• Setting goals for digital marketing
• How to build a successful digital marketing strategy

This course will help you:

• Become acquainted with all primary aspects of digital media and marketing technology.
• Understand how a digital marketing plan can be made for your organization.
• Start measuring the impact of your various marketing actions.
• Optimize your marketing spend and maximize conversions.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Marketing strategy template (worth 290 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful digital marketing strategies to multiple companies. The largest of these companies has revenues of 100+ million Euros. Read more about Aleksi.

Price Management Best Practices will give you a comprehensive approach to all aspects of pricing and monetization. It will help you improve the profitability of your organization. Pricing is one of the most significant, and sometimes fastest, ways to affect the profitability of a company. Pricing is however regarded complex and difficult. With the help of this training, you will be better equipped to make small and large pricing improvement with an increased confidence. You will have a better understanding of the various alternatives at hand. You will understand the risks and opportunities related to the alternatives.

This online course will give you an integrated understanding of pricing from the points of view of cost, competition and customer value. We will go through the various frameworks from the industry level to product lines, single customers and individual deals.

We will cover the following topics, and more:

• Introduction to pricing
• Strategic, tactical and operative pricing
• Relationships between customer value, cost and competition
• Price vs. volume trade-off
• Industry-level pricing and the competitive landscape
• Pricing methods
• Price discrimination
• Dynamic pricing
• Transactional pricing
• Freemium and surcharge strategies
• Trade terms and pricing
• Product pricing
• Bundle pricing
• New product pricing
• Pricing roles and responsibilities
• Pricing actions calendar
• How to make a successful pricing strategy
• How to implement a successful pricing strategy

This course will help you:

• Become acquainted with all aspects of pricing and their relationships to the profitability of the company.
• Learn alternative pricing methods and their applicability in different channels and contexts.
• Map the potential of pricing improvements in your organization.
• Make a professional pricing strategy which will most likely be superior to all of your competitors.
• Receive practical tools to start implementing your plan.

You will receive:

• 1-day online training.
• Online course diploma that can be added to your LinkedIn profile.
• Course materials.
• Pricing strategy template (worth 190 euros + vat).
• Possibility to discuss your needs with the instructor.

Your instructor will be Aleksi Rautavuori. Aleksi has delivered successful pricing strategies to multiple companies. The largest of these companies has revenues of 600+ million Euros. Read more about Aleksi.

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